Corporate social responsibility as a competitiveness strategy

Abstract

Corporate social responsibility has been established as a necessary and transcendental activity in those companies that have understood that responsible management is key for the development of countries; but, above all, for the complement of the human beings that interact in the productive social complex. In this sense, companies are a source of economic, social and environmental development that impacts the economy of countries. Corporate social responsibility is analyzed with attention to the ceramic sector in Ecuador, making use of a descriptive documentary methodology, from the approaches made by several authors, which were obtained by searching databases such as Scielo, Redalyc and others. From social responsibility, the fundamentals of the competitive impulse are observed when, as the first action of a socially responsible company, it is proposed to be competitive and sustainable, with greater emphasis in these times, corporate social responsibility has directed its gaze towards the internal, meeting the needs and requirements of its internal public to then generate benefits to the environment. In particular, companies in the ceramics sector in Ecuador have earmarked resources for social activities and programs aimed at supporting their communities.